The world is a remarkably small place, random signs and photos on the wall of an Asian dessert shop edition
A little message from AIESEC Georgia Tech that Nate and I just found at SunO Desert in Duluth. Sent from my Windows Phone
Georgia Tech alum, program manager at Microsoft, lifelong AIESECer, bad at self-description.
This is the sometimes weird, sometimes interesting and often banal stream of moments I deem worth capturing, chronicled largely through my phone's camera. Everything else is at arcadiy.org.
A little message from AIESEC Georgia Tech that Nate and I just found at SunO Desert in Duluth. Sent from my Windows Phone
Speaking of cars, a very clever and unobtrusive Audi ad on kbb.com
Here are five things I love about this ad:
1. It’s completely unobtrusive. Users who are just trying to navigate KBB’s information hierarchy are incredibly unlikely to become confused because of, or feel annoyed by the ad.
2. It’s right in the middle of what users are interacting with, so they’re almost guaranteed to notice it and pay attention.
3. It fosters a not-so-subtle association between the term ‘luxury’ and Audi as a brand. If I had to guess, the number of people who then choose Audi as the manufacturer on the next page is significantly higher than it would have been otherwise, even if they’re just checking it out.
4. It’s well-targeted at people who are already looking at car prices. What better time to advertise your brand than when people are explicitly in your target market?
4. It’s well-targeted at people who are already looking at car prices. What better time to advertise your brand than when people are explicitly in your target market?
5. Unlike the many other ads on the page, this one’s actually original. At least for me, it was worth a smirk.
Always impressive to see this sort of thoughtfulness, especially in unexpected places. Check it out for yourself and see what you think!
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